PPC Rules, SEO Drools (New Contributor Intro)

Little Miss ExpertPup is on Vacation (actually, she's locked outside because she ate a sock, I'll never understand dogs), so I'm going to take this opportunity to shed a different perspective on this blog.
My name is Isabelle, and I'll be contributing to this blog here and there to add some variety and a different perspective to the topics published here. I'm an eight year old, three legged cat (long story, involves a car) and I've been transcribing all previous posts to this blog. Have you seen that dogs paws? The keyboard would have to be five feet wide.

Cats and Dogs

There are a lot of differences between cats and dogs. First and foremost, we're smarter. She ate a dirty sock fresh off the foot, 'nuff said.
Secondly, we're "energy efficient". Some people might use the term "lazy", but I prefer to think of myself as productively challenged. Anyway, enough about me, on to the point.

Generating Traffic for Lawyers: SEO vs. PPC

The one thing expertPUP and I agree on is that search traffic rules. This is espescially so for lawyers, or anyone providing services that are needed on an infrequent basis. You have to be available when a new client needs you (is looking for you).
However, going through all the effort required to generate traffic organically doesn't make much sense to me. You're going to have to pay someone to do it, so why not just buy it in the first place?
Buying search traffic gives you tremendous precision with regards to the people who visit your site. You specify exactly for which terms your ad is impressed, and exactly where the visitor will land. Not only that, but you can use dynamic landing pages that change depending on the keyword the visitor searched for. Try doing that via SEO.
If you don't have the time to manage keyword lists, you can use Google features such as Broad Match to let them do the work for you. Granted, you lose some of the precision control mentioned above, but you'll generate much more traffic.

Any Downside?

Not if you ask me, but there is the expense. Google's created one of the most valuable companies in the world by building a truly competitive marketplace. You'll be bidding against thousands of other lawyers and legal marketing professionals, but the effective cost per lead should be worth the expense right? Why else would they be doing it? That's how an efficient market works, it establishes the value of a good; In this case a lead. Plus, lawyers make a boatload of money anyways right?
PPC Rules.... SEO Drools, Literally

Meow meow