Establish Yourself as the Alpha Lawyer

Whenever two or more dogs meet, one of them immediately establishes him or herself as the "alpha". All the other dogs must submit to the alpha. The alpha eats first, then the others get whatever is left over. I eat first.

If your Law Firm has a web presence, you want to establish the same kind of authority online. You want visitors to your pages to immediately know that you are a highly experienced expert and you know how to help them with their legal problem.

Establishing "Alphaness" Online

Unlike a dog, you can't go around and physically submit other lawyers (though you may like to, I know I do). What you can do is develop a web property rich with your experience, knowledge and expertise.

You want visitors landing on your page to immediately get an impression of your authority. This is no time to be modest; Brag. Make sure visitors have quick access to information about you and your successes.

Recent Cases

This is a great way to show your experience. List out some recent successful cases and outcomes. Tell them what you've done for other clients that you could do for them.

Education

You spent a ridiculous amount of money for law school, throw it up there. If you graduated at the top of your class, put it up, if not, lie.

Affiliations

Let visitors know that you are active in the legal community, and acknowledged by your peers.

All of these things, in addition to a lot of helpful, authoritative content on the legal area in which you focus can help build the kind of web property that will show your visitors the value you can bring to their case.

If you've got a lawfirms.com profile, it's easy to build a rich, authoritative web property that exudes alpha.