Effective Lawyer Content Marketing

When it comes to distributing legal content online, lawyers have a variety of options ranging from article syndication sites like ArticlesBase.com and Ezinearticles.com, how-to sites like ehow, legal oriented sites like Avvo and FreeAdvice.com, or blog platforms. Which of these provides the most effective distribution?

Defining "Effectiveness" of Content Distribution

How do you measure effectiveness of content distribution? Is it page views, unique visitors, SEO valued links or leads? It's all of these, but ultimately, the goal for lawyers is to get new people to find and see the value of their legal practice, and make contact.
In order to provide value, the distribution platform an attorney chooses to use has to drive traffic to the published content. To do that, the content pages must get linked to from other relevant pages, get crawled by the major search engines, and get ranked for relevant keywords. Alternatively, the platform itself can deliver visitors from it's existing traffic base by providing an easy way for them to browse or search for content.

Measuring the Performance of Content Marketing

Having access to page view and lead data is critical for any content marketing effort. Without it, there is no way to make decisions about what and where to publish. Whichever platform you use, make sure you have direct access to traffic and lead data.

Links and SEO Value

The other benefit of publishing content online, is the links from that page will provide SEO value to your profile page or website. For this reason, having your legal content published on multiple websites is best, in order to maximize the "global link popularity" of you profile page or website.

The LawFirms.com Network Delivers on all These Aspects

Law Firms has proven to be one of the most effective means of content marketing for lawyers, and now that more sites, like US Immigration Lawyers, Personal Injury Lawyer, Employment Lawfirms and Auto Accident Lawyers, have been opened up to LawFirms.com subscribers, it just got more interesting and more effective. Having content across multiple sites can deliver enormous value for attorneys looking to increase their business.
One attorney, Rodney Mesriani, has taken full advantage of this platform, with many pages published across several, relevant sites. Some examples:
Employment Lawfirms: Severance packages
Personal Injury Lawyer: Amusement Park Injury Claims
Auto Accident Lawyers: Liability in Multiple Vehicle Accidents
Law Firms: Common Workplace Issues
So far this month, his articles have received, 1,875 page views! More importantly, his effort has increased his business. One example of this starts with the amusement park injury article listed above. About a half hour after the page went up, the following inquiry was sent to Mr. Mesriani's inbox from his profile page:
"my son was on a ride at six flags (kong) and broke his back he was out of school for 3 months as a 10th grader. we had to pay for toutoring and online coarses to keep him with good grades. $6000 later and his back is still giving him problems. They never called to even see how he was doing. What can we do?"
There is no better example of how effective content marketing can grow a law firms business. This person was searching for help, found the page relevant to her legal problem, and clicked to contact the author. That's effective content marketing.

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