SEO is Easy

Just not for you.

I've overheard so many lawyers talking about spending thousands of dollars to pay some SEO firm to get their website ranked in google. Most lawyers don't even know what that means. Do you have to pay to be included in Googles search results? No. Will Google find your site and include it in it's search results if you don't do anything? Probably, unless there is absolutely no way for Googles spiders to find it. As long as there is one link on a page that is being crawled, your site will be indexed and included in the results page for relevant keywords.

What SEO is Not

All too many times I've heard lawyers explaining how, thanks to some SEO consultant, they're the #1 result for their firms name. This is not what SEO is all about. Showing up on page one when someone searches for your firm is just Google doing what it's supposed to do; Show people what they're looking for. Plus, if the search traffic coming to your site is composed of people looking for you, whats the point? Obviously they want to talk to YOU, or hire YOU already, so what purpose does your site serve other than to give them your number?

Real SEO Delivers New Traffic

The real purpose of SEO is to drive new people to your website that otherwise would never know your name. This consists of (1) designing an SEO friendly site, (2) publishing quality content and (3) promoting your site by getting good, relevant, inbound links from other websites. The first two steps are the relatively easy part. The hard part (and the thing that really gets Google interested in your content) is getting good quality, relevant sites to put up links to your content, with good anchor text.

Why SEO is Easy for Experthub and Hard for You

One of the things that Experthub does extremely well is get our lawyers' contributed content indexed, and ranked highly in Google for relevant search terms quickly. For example, this article on medical malpractice law in Maine ranks in the third spot for that term after only a month. The reason is all the lawyers on Experthubs network enjoy free SEO services in the form of optimization of, and inbound linking to, all their contributed content. This is that hard third part of SEO mentioned above. Owning an entire network of legal sites makes it easy to promote new web pages and get them noticed by Google quickly.
I overheard one attorney who was actually upset because he had spent a lot of money paying an SEO consultant to get him to the top of Google for his very specialized type of legal practice. After publishing a legal guide on Lawfirms.com about the subject, his site was actually pushed down to the second spot, and the top spot was taken by his contributed article published on our network. After realizing that he now owned the top two spots, he wasn't so upset.

Moral of This Story

If you're a part of Experthub, take some time to publish quality legal guides and enjoy getting even more traffic at no cost.

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