Treat Internet Traffic Like Foot Traffic

If I were to walk into your office and say, "I think I have a medical malpractice case", what would you do? Ok, you'd call animal control (or pass out because you think a dog is talking to you). But if it were a real live person, surely you would take the time to ask the right questions and explain how your firm could provide the services they would need to get compensated, yes?

Internet Traffic is no Different

It seems as though some lawyers still haven't come to the realization that the inquiries they receieve from interent traffic are actual people with actual questions or problems. I say this because after talking to a few of them, they seem to think that traffic coming from their website, or blog, or other online marketing efforts is all worthless.

Because of this mentality, these attorneys fail to act accordingly to close business. Perhaps because the medium of communication is new and different, there is not the same connection that's made when a potential client walks into their office.

In order to make your online marketing spend work for you, you have to service every lead. Read this post on converting leads now for an excellent breakdown of how to maximize the business you get from internet traffic.

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